| 參考文獻 | 參考文獻
(1)博、碩士論文：
1.黃淑芬，「手機行銷通路與廣告數量的選擇」，成功大學交通管理科學研究所，1994
2.江如玉，「資訊系統整合業廠商合作關係之探討」，中山大學資訊管理研究所，1991
3.劉峰旭，「台灣廠商大陸市場進入模式及經營績效之研究─交易成本理論、制度理論與行為決策理論之整合分析」，銘傳大學國際企業學系碩士班，1994
4.李祥銘，「不同商店通路下消費者手機購買意願之評估」，成功大學電信管理研究所，1993
5.林美慧，「消費者知識對手機購買決策之影響」，東華大學企業管理研究所，1991
6.林俊賢，「行動通訊產業導入大量客製經營模式之研究─以手機產業為例」，台灣科技大學企業管理研究所，1993
7. 吳幸容，「行動電話消費者滿意度之研究」，台南長榮管理學院經營管理研究所碩士論文，2001。
8. 沈永軒，「台灣行動電話市場區隔與定位分析--以行動加值服務市場為例」，國立臺灣大學國際企業學研究所碩士論文，2002。
9.許慶賜，「行動電話使用者生活型態與市場區隔之研究」，淡江大學管理科學研究所碩士論文，1990。
10. 孫思源，「由社會交換理論與關係行銷探討資訊系統委外合夥關係之成功因素」，國立中山大學資訊管理學系博士論文，1990。
11.高啟文，「以網路經濟學及複雜理論探討行動商務成長模式之研究」，實踐大學企業管理研究所，1993。
12.何明珊，「行動加值服務市場區隔與使用意願之研究」，成功大學電信管理研究所，1994。
13.俞宗備，「行動電話加值服務新產品上午策略探討」，臺北大學企業管理學系碩士論文，1992。
(2)期刊及報導：
1.資策會電子商務應用推廣中心-FIND研究群研究資料 ，”英ARC Group 指出未來三年電信業之ARPU 仍會下滑http://www.find.org.tw/0105/news/0105_news_disp.asp?news_id=2355。
2. 資策會電子商務應用推廣中心-FIND研究群研究資料 ，”台灣上網人口排名全球第15 名”，http://www.find.org.tw/0105/news/0105_news_disp.asp?news_id=2427。
3.蘋果日報、工商時報、經濟日報
4.林道燊，「行動電話通路發展概況」，台灣工業銀行，1993
5.數位e週刊，2005
(3)相關電信系統商與手機代理商公司網站：
1.交通部電信總局，http://www.motc.gov.tw/service/month-c/mcmain.htm。
2.遠傳電信網站，http://www.fetnet.net。
3.中華電信網站，http://www.cht.com.tw/。
4.台灣大哥大網站，http://www.tcc.net.tw/main/。
5.聯強國際股份有限公司，http://www.synnex.com.tw/asp/if_frame.htm。
6.震旦通訊股份有限公司，http://www.aurora.com.tw/。
7.神腦國際股份有限公司，http://www.senao.com.tw/co/home.asp。
8.全虹企業股份有限公司 http://www.arcoa.com.tw/。
9.資策會 http://www.cisc.iii.org.tw/。
10.拓樸產業研究所 http://www.topology.com.tw/TRI/default.asp 。
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