參考文獻 | 參考文獻
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22. 蕭文傑(2003)。顧客價值與顧客忠誠度關係之研究-以T連鎖餐廳為例。國立高雄第一科技大學行銷與流通管理所碩士論文。
23. 蕭晴宜(2001)。咖啡連鎖店業者與消費者商店形象認知之比較研究-以台北縣市為例。淡江大學國際貿易學系碩士論文。
24. 丹堤咖啡官方網站,http://www.dante.com.tw/index.htm
25. 伊是咖啡官方網站,http://www.iscoffee.com.tw/
26. 星巴克咖啡官方網站,http://www.starbucks.com.tw/zh/home.asp
27. 客喜康咖啡官方網站,http://www.kohikan.com/event.htm
28. 怡客咖啡官方網站,http://www.ikari.com.tw/
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