| 參考文獻 | 一、中文書目
姚志隆、許志嘉（2004），Flash動畫中產品置入效果之研究。銘傳大學傳播學院數位媒體的發展與再造學術研討會。
許建隆（2000），線上遊戲作為一種廣告形式的效果研究。國立政治大學廣告研究所碩士學位論文。
二、英文書目
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